Mallet

Footwear

Mallet Footwear’s creative director Tommy, an avid trainer collector and urban fashion trendsetter, had an idea for a unique pair of
trainers and was unable to innovate his idea from any stores’ shelves. Not the type of person to give up on an idea, Tommy took matters into his own hands by literally putting pencil to paper.

As Tommy sketched his ideas he reached out to a close friend who worked in high-end footwear production and asked the simple question “how can my idea be made into reality?”.Recognizing Tommy’s unique and creative design, Mallet’s second partner Evren answered the question
by using his production expertise and worked on a sample for Tommy.Tommy and Evren collaborated on the design, production and put their creations online as a trial. The trial
demonstrated their belief that their product was indeed unique and was further blown away by the reaction and feedback from potential customers.